These systems turn the logistical processes of managing inventories, services, revenues, and costs, into useful financial information. However, they are severely inadequate when it comes to developing customer relations. On a daily basis, customers provide multitudes of data which is seldom ever used to advantage. Without the benefits derived from implementing a unified electronic system, in which requisite customer data can be easily entered, stored, and analyzed for preferences and profiles, these companies are missing out on mining their most important asset for continued success.
Forming and maintaining positive relationships with customers is one of the most important aspects of any business, especially when competing in the 21st Century age of omniscient information. That is why it is so advantageous to integrate a customer relationship management (CRM) system into your daily operations.