Traditions | This has long been the mantra of traditional B2B Product Sales Companies who have realized their successes by relying on highly skilled customer service resources. Clearly the time-honored art of verbal communication is still a CRM favorite in this segment. In fact, personal communication from a sales counter, or from the order center, is now, and has always been, the best way to: learn a customer’s preferences; clarify their issues; establish their price levels, terms, and delivery schedules; and most importantly, to establish a relationship bond―at least initially.
So what is the point―why change what obviously works? Enhancement is the Key―Not Change!
Many inquiries, especially via the phone, are about, otherwise, publishable data, like: